Jean Louis David

new look wheneveryou need it

Jean Louis David is one of the most recognisable hairdresser networks in the world. With over a thousand salons around the world it’s also the #1 in Europe and #2 globally.

Welcoming, listening, caring… the Jean Louis David experience is of pure relaxation.

platform

app

contribution

ux, ui, development, support, maintenance

Problem

booking asin reality

Jean Louis David salons work mostly on scheduled appointments.

To set up a visit their customers needed to find the location of the nearest salon, their phone number, give them a call, and set up a date over the phone.

The booking experience was far away from the salon experience the brand strives to deliver.

booking as in reality

Solution

bring brand intothe mobile world

Our task was to bring Jean Louis David into the mobile world with an application for their smartphone-using customers.

The key functionalities we were asked to devise were: quick and handy appointment scheduling, salon and service-finder, time and date booking.

We knew from the onset that the client would also like other functionalities in the near future. Starting with functions further boosting customer experience: adding products and services to favourites, loyalty points; and others for up-sale, such as buying vouchers for current or future use.

bring brand into the mobile world

Outcome

the number of usersproves usability

Over 402,000 users have installed the application, and it is used by over 1700 JLD clients every day.

the number of users proves usability

Our Contribution

what we have donefor this project

research and understanding

research and understanding

To prep the ground for the large and complex project we started with a deep dive into the various business needs. We knew we’d have to coordinate and integrate with other teams working simultaneously on various other issues.

user experience in hand with design

user experience in hand with design

Our design process started with a simple question - how would you like to have booking experience? From that moment on, our team began building an experience that would help streamline the process, while at the same time being presented in the best possible way with additional modules added in the future. Our ultimate goal was to create a premium experience for a premium brand so that the customer feels that their new hairstyle begins in the app, upon entering the salon is a continuation of that experience, not something entirely different.

mobile and web app, backend development

mobile and web app, backend development

We developed the first mobile application in the history of Jean Louis David. The app puts forward the shortest booking route and essentially learns from the customer with each interaction. It draws on a multitude of data sources, such as stock inventories or cash register systems, and integrates with several APIs.

support, maintenance and enhancement

support, maintenance and enhancement

We added new additional functions further boosting the customer experience: adding products and services to favourites, loyalty points; and others for upselling, such as purchasing vouchers for the present or for later use in the future.

CONTACT

give it yourbest shot

Here’s to hoping you will end up here. Go ahead and tell us what we can do for you!