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FANS OF TECHNOLOGY

we use intelligent tools to create human-centred products

me&my Friends is a digital product studio. Since 2006, we have helped ambitious organisations turn complex ideas into web platforms, mobile apps, and custom software.

We combine strategy, design, engineering, and intelligent technology to create products that work for the businesses and people who use them.

ABOUT US

we are team players

Better technology starts with a better understanding of people’s needs.

Business tools are evolving quickly. AI creates new opportunities to explore ideas, automate processes, and build digital products more efficiently.

We see technology as a means, not the end. The value comes from understanding the people, organisations, and real-world situations behind every product. This means listening carefully, asking the right questions, and making decisions that align business goals with better user experiences.

Our team brings those perspectives together, working alongside yours to turn opportunities into practical, effective digital products.

We are me&my Friends

by the numbers

20+
Years of Experience
100+
Client Projects
100%
Satisfaction Rate
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IMAGINATION & EVALUATION

find the right direction before you build

Every successful product begins with a shared understanding of the problem worth solving. Bring us a challenge, an early idea, a business objective, or a product that no longer meets expectations.

Through workshops, research, technical evaluation, and collaborative discovery, we help you clarify the opportunity and discover the right direction before development begins.

  • Product Strategy & Roadmap[01]

    define product vision, milestones and strategic roadmaps

  • Discovery & Technical Scope[02]

    plan technical architecture and determine project boundaries

  • User & Business Insights[03]

    uncover customer needs and align them with commercial goals

  • System & Architecture Direction[04]

    design scalable and resilient technical architecture

  • Interactive Prototypes[05]

    validate user flows with clickable, high-fidelity prototypes

  • Budget Estimates[06]

    estimate resources, timeline and total project investment

  • Success Metrics & KPIs[07]

    set clear performance indicators to measure real impact

DESIGN & DEVELOPMENT

make the right product, not just a working one

We design and develop web platforms, mobile apps, and bespoke software for organisations that need reliable, intuitive digital products.

Intelligent tools help us work efficiently and identify new possibilities. Our product, design, and engineering teams make sure those opportunities become a coherent experience — one that is valuable for users, viable for the business, and robust enough to grow.

We also help teams establish scalable design systems and embed accessibility from the start. From reusable components to inclusive user flows, we design with consistency, usability, and WCAG compliance in mind.

  • Product & UX Design[01]

    craft intuitive user journeys and customer-centric flows

  • User Interface Design[02]

    build polished, accessible and responsive interfaces

  • Digital Brand Design[03]

    create distinct visual identities and digital design systems

  • Scalable Design Systems[04]

    establish unified component libraries and design tokens

  • Accessible, WCAG-Compliant Design[05]

    ensure inclusive user journeys meeting highest accessibility standards

  • Usability Testing[06]

    validate solutions directly with end users before launch

  • Web & Mobile Development[07]

    engineer modern web platforms and native mobile apps

  • Custom Software Development[08]

    build bespoke, high-performance software tailored to your workflows

  • Testing & DevOps[09]

    automate CI/CD pipelines, ensure security and reliable deployments

GROWTH & SUPPORT

help your product stay useful as it grows

Successful launch is the beginning of a product’s life, not the end of the project. Once your product is in use, we help you maintain it, improve it, and respond to what users and the business need next.

We combine feedback, product data, and technical insight to prioritise improvements, boost performance, and support sustainable growth.

  • Product Maintenance & Support[01]

    maintain stability and resolve technical challenges as you scale

  • Product Optimisation[02]

    boost speed, performance and user conversion through continuous iteration

  • Data & Analytics[03]

    measure product metrics to drive data-informed decisions

  • Growth Strategy[04]

    analyse, test and optimise products to increase user retention

  • Innovation Consulting[05]

    explore emerging tech and uncover new product opportunities

  • Technical Handover[06]

    seamlessly transfer knowledge, codebase and processes to your team

SPORTS TEAM

technology partner for sports

We partner with international sports organisations, federations, and clubs to drive their digital transformation through dedicated web and mobile solutions.

From streamlining official rule distribution and referee education to managing tournament operations and engaging global audiences, we build digital tools designed specifically for the unique pace, complexity, and scale of modern sport.

sport division

OUR APPROACH

we use intelligent tools with a purpose

We use advanced tools where they bring a meaningful upside: to accelerate discovery, reduce repetitive work, improve delivery, and enable new product capabilities.

But technology does not replace judgment. The most valuable decisions still rely on context, creativity, responsibility, and an understanding of how people actually work and behave.

That is why we keep people involved throughout the process — your team, your customers, and ours. We combine intelligent tools with human expertise to create products that are useful, accessible, and built for the long-term value.

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our portfolio

products built with people andand progress in mind

Explore selected digital products we have designed and developed with organisations across industries. Each began with a specific business challenge and was shaped around the people who needed to use it.

A PARTNERSHIP, NOT A HANDOVER

we stay close to the work that matters

Our multidisciplinary team works as an extension of your organisation. We bring product strategy, design, technology, and delivery into one collaborative process — with open communication and clear ownership throughout.

From the first workshop to post-launch development, we stay close to your goals, your team, and your users. This helps us make better decisions early, adapt when needs change, and build products that continue to deliver value.

why mamf

TRUSTED BY

trusted by friends andand brands

Satisfied brands, federations, and ambitious organisations that teamed up with us to design, engineer, and scale modern digital products throughout their digital transformation journeys.

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