Jean Louis David
new look wheneveryou need it
Jean Louis David is one of the most recognisable hairdresser networks in the world and the #1 in Europe, having more than a thousand salons in over 20 countries.
Our cooperation started in 2016 and our task was to bring Jean Louis David into the mobile world with an application for their smartphone-using customers. Since then, we have been constantly developing the app to meet customers’ expectations.
platform
app
contribution
ux, ui, development, maintenance, support
Beginnings
booking asin reality
Jean Louis David salons work mostly on scheduled appointments. In the past, their customers needed to find the location of the nearest salon, their phone number, give them a call, and set up a visit over the phone. The booking experience was far away from the salon experience the brand strives to deliver.
Our main goal at that time was to prepare the mobile application with quick and handy appointment scheduling, salon and service-finder.
The application was well received by users. The positive feedback from customers and the expansion of the JLD network were the reasons for the further development of the app.
Development
buying cosmeticsin a few clicks
Over years, we have added new features boosting customer experience, including managing appointments, checking prices of services or adding products and services to favourites. We also created a loyalty points system that allows customers to convert their points into discounts. Clients are informed about current promotions, and the app reminds them of future appointments.
Since 2023, the JLD app is also a beauty shop, offering a wide range of premium products. Previously, the customers could only buy vouchers with discounts on the services. Now, they can use the app to order their favourite hair and face cosmetics. Besides, the application provides them with an inspiring blog and helpful video section.
Outcome
the number of usersproves usability
Since its launch, over 400,000 users have installed the Jean Louis David app, and it is used by several hundred customers every day.
Our contribution
what we have donefor this project
research and understanding
To prepare the ground for the large and complex project we started with a deep dive into the various business needs. We knew we’d have to coordinate and integrate with other teams working simultaneously on various other issues.
user experience in hand with design
Our design process started with a simple question – how would you like to have booking experience? From that moment on, our team began building an experience that would help streamline the process, while at the same time being presented in the best possible way with additional modules added in the future. Our ultimate goal was to create a premium experience for a premium brand so that the customer feels that their new hairstyle begins in the app, upon entering the salon is a continuation of that experience, not something entirely different.
mobile app and backend development
We developed the first mobile application in the history of Jean Louis David. The app puts forward the shortest booking route and essentially learns from the customer with each interaction. It draws on a multitude of data sources, such as stock inventories or cash register systems, and integrates with several APIs. Another important part of the project is e-commerce with vouchers and products.